Course details

Summary

The increasing complexity of the communications media related profession requires well-educated, competent graduates who are able to:

• Comprehend, critique, and apply knowledge from the communications media related field in an appropriate practice context
• Competently work within the legal, ethical, and government policy related parameters of the communications media related sector
• Recognise, value, critique and apply research to communications media contexts
• Competently and appropriately apply multimedia communication techniques in various settings
• Appropriately apply theory and principles of media communications techniques in various contexts – such as corporate settings, the broadcasting medium, as well as through print and web
• Develop, implement, and critique media communications strategies and plans
• Develop and incorporate successful media communications strategies and plans
• Produce communications media related documentation, such as news stories, reports, government related and general publications
• Develop and critique formal public speeches using appropriate communications theories

Career Opportunities

Study to be an effective communicator, researcher, writer and leader. Covering a wide range of topics such as media culture, news broadcasting, communication strategies, politics, law, ethics, event management, brand management, and crisis and emergency management, you will learn transferable skills to help you in any career, from media organisations to government and private enterprise.

Satisfactory Completion

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Bachelor of Professional Communication, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 360 credits as specified in the programme schedule.

Entry criteria

School Leavers:

University Entrance - NCEA Level 3. Three subjects at Level 3 made up of:

• 14 credits each, in three NZQA University Entrance approved subjects, and
• Literacy – 10 credits at Level 2 or above, made up of: five credits in reading five credits in writing, and
• Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of three numeracy unit standards (26623, 26626, 26627 – all three required)

or

Applicants over 20 years:

• Be at least 20 years of age when the programme begins and provide evidence of aptitude or appropriate work or other experience; or
• Completion of an external or overseas qualification, which is considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty.

English Language Requirements

• IELTS test – Academic score of 6, with no band score lower than 5.5
• TOEFL Paper-based test (pBT) – Score of 550 (with an essay score of 5 TWE)
• TOEFL Internet-based test (iBT) – Score of 60 (with a writing score of 20)
• University of Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill
• NZCEL – Level 4 with the Academic endorsement
• Pearson Test of English (Academic) – PtoE (Academic) score of 50
• City & Guilds IESOL – B2 Communicator with a score of 66