Course details

Summary

Programme highlights

Develop your marketing ideas and people skills, plus get hands-on experience with a sales and marketing project for a real business.

Combine core business skills and practices with specific sales and marketing skills in consumer behavior, domestic and international markets, the market value of products and services, and how to communicate to target demographics. Plus each student is matched to a company to complete a real-world sales and marketing project. Further apply your skills to marketing activities.

Career opportunities

Depending on your personal strengths, a Bachelor of Applied Management (Sales and Marketing) can lead to face-to-face sales roles, marketing strategy or creative work or marketing management. Your career could take you to consultancy or market research, or even public-relations roles.

Programme structure

When planning your degree, remember that not all courses are available each quarter. You must check the programme structure below, the pre-requisites, electives and availability of your chosen courses in advance.

COMPULSORY COURSES

Level 5

• 311.537 Introduction to Accounting
• 181.519 Professional Communication
• 341.571 Business Heritage, Culture and Sustainability
• 323.510 Commercial Law
• 371.514 Economics
• 351.515 Introduction to Marketing
• 341.576 Management
• 341.582 Managing Operations

COMPULSORY COURSES

Level 6

CORE COURSES

• 341.628 Applied Management
• 341.629 Research Methodology

COURSES IN THIS MAJOR:

• 351.630 Consumer Behaviour
• 351.631 Market Development and Sales
• 351.632 Marketing Planning and Control

And specialised electives

• 184.608 Digital Media Communication
• 301.610 E-Commerce

COMPULSORY COURSES

Level 7

• 341.736 Co-operative Education Project (equivalent to four courses)
• 351.725 International Marketing
• 351.726 Strategic Marketing

ELECTIVE COURSES

In addition, for each major you must select five other elective courses from the list. If you are doing a double major you will not be able to take elective courses, you will need to take five courses from your other major.

Entry criteria

Applicants must meet the following entry requirements:

• Successfully completed at least 42 NCEA credits (or equivalent) at Level 3 or higher, made up of 14 credits in one approved subject, 14 credits in another approved subject, 14 credits from one or two additional domains or approved subjects; and
• 8 credits in NCEA English Level 2 (four in reading and four in writing from the NZQA Literacy Requirements for University Entrance list) (or equivalent); and
• 14 credits in NCEA mathematics (or pangarau) Level 1 (or equivalent) or
• Have successfully completed a minimum of 72 credits at NCEA (or equivalent) Level 2 including a minimum of 14 credits in each of four subjects and a minimum of 30 credits at Merit or Excellence. Applicants will need to have achieved degree entry standards for numeracy and literacy or
• provide evidence of equivalence through practical, professional or educational experience e.g., three to five years' full-time work experience (relevant to business). Evidence of literacy and numeracy will be required. MIT literacy assessments are available

• IELTS test - Academic score of 6 with no band score lower than 5.5
• TOEFL Paper-based test (pBT) - Score of 550 (with an essay score of 5 TWE)
• TOEFL Internet-based test (iBT) - Score of 60 (with a writing score of 18)
• Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill OET at Grade C in all sub-tests
• NZCEL a) Expiring b) Current - a) Level 4 (Academic) b) Level 4
  (Academic)Pearson Test of English (Academic) - PToE (Academic) score of 50
• City & Guilds IESOL - B2 Communicator with a score of 66