奥克兰理工大学/Auckland University of Technology

    课程名称: Bachelor of International Hospitality Management in Marketing
    课程级别:学士学位/Bachelor's Degree(7级)
    课程代码:
    学费:$29,670 NZD Per Year
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    学分:
    开学时间:16-July-2018
    申请截止:
    授课校区:Auckland University of Technology
    课程信息:

    Course details

    Summary

    A hospitality degree can set you up for careers around the world. The Bachelor of International Hospitality Management is widely recognised in the industry and acclaimed by the country's top hospitality operators.

    Hospitality careers cover everything from creating experiences for people in some of the world’s most exciting and exotic destinations to hosting, accommodating and managing events.

    In the Bachelor of International Hospitality Management you learn to manage food and beverage, and accommodation operations and develop key skills in human resource management, strategic management, and sales and marketing. Your final year includes valuable workplace experience, working with an organisation on a project related to your studies.

    This major focuses on marketing in the hospitality industry and gives you the skills to develop core marketing strategies.

    Standing out from the crowd often comes down to how hotels, restaurants or tourism companies choose to market themselves. In this major you explore fundamental marketing philosophies, and customer and buyer behaviour – knowledge that will be essential to identify opportunities in the industry, both locally and internationally.
    Key features:

    Valuable workplace experience in your final semester
    Create marketing strategies for entities
    Develop your communication and presentation skills

    Career opportunities:

    Sales and marketing manager
    Marketing co-ordinators
    Guest relations
    Marketing roles in corporate or regional offices

    Entry criteria

    Applicants must be 18 years old and have obtained a qualification equivalent to New Zealand year 13.

    Preferred New Zealand school subjects: All subjects are useful, in particular language rich subjects from AUT’s subject list

    English Language requirements:

    Minimum IELTS (Academic) score of 6.0 overall with all bands 5.5 or higher; TOEFL iBT score of 80; Computer-based: Total score of 213 with a minimum essay rating of 4.0; Certificate in English for Academic Study (CertEAS) with B/B+ grade; GIE with B grade; CAE minimum overall score of 169; PTE minimum overall score of 50.


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