Course details

Summary

The AUT Business School is known in New Zealand and internationally for the high quality of its graduates, the impact of its research and its effective engagement with business and the broader community. We attract students from New Zealand and overseas who are seeking a relevant, rigorous and engaged business education that prepares them well for business practice.

The Postgraduate Diploma in Marketing enables students with a bachelor's degree in any field to study marketing at postgraduate level. In as little as eight months, students will develop knowledge, understanding and skills require for a professional marketing role.

STRUCTURE

To qualify for the Postgraduate Diploma in Marketing, a student must successfully complete 120 points from the following papers (all papers are 15 points):

• ACCT861 Management Accounting for Business
• ECON861 Economics for Business
• MGMT861 Managing Organisations and People
• MKTG860 Marketing Management
• MKTG861 Understanding Markets
• MKTG862 Understanding Consumers
• MKTG863 Strategic Marketing Science
• MKTG864 Applied Marketing Concepts

FURTHER STUDY

• Master of Marketing
• Master of Business

A graduate of the Postgraduate Diploma in Marketing will be able to:

a. Demonstrate advanced knowledge of professional practices in marketing. (Knowledge/Understanding)

b. Use reflection at an advanced level to deepen knowledge of self, others and relevant professional practice. (Personal/Intellectual Autonomy)

c. Consider at an advanced level the relevant social, ethical, environmental and sustainability dimensions of decisions in business contexts. (Ethical/Professional Dispositions)

d. Use advanced conceptual and critical thinking, analysis, reasoning, integration and judgment. (Inquiry/Research/Creativity)

e. Apply contemporary theory to current marketing issues. (Skills/Application)

f. Communicate effectively. (Communication).

Entry criteria

Applicants must have completed either:

• a bachelor’s degree or graduate diploma (in any discipline) OR
• 10 years work experience combined with a work based portfolio

Admission to the Postgraduate Diploma in Marketing is subject to the approval of the Dean (or representative).

English Language requirements:

Minimum IELTS (Academic) score of 6.5 overall with all bands 6.0 or higher; TOEFL iBT score of 90; Certificate in English for Academic Study (CertEAS) with A grade; GIE with B+ grade; CAE minimum overall score of 176; PTE minimum overall score of 58.