Course details

Summary

Learn relevant skills that employers want

Marketing communication is a relatively new area of specialised expertise. But it is one that employers increasingly recognize is essential to their success by leveraging various channels for communicating and interacting with customers.

What is it Like?

The Marketing Communication major in the Bachelor of Communication is the study of messages and related media used to communicate with customers. You will study areas like consumer behavior, strategic marketing management and public relations and do a marketing consultancy project for an existing firm. This will help you understand marketing strategy, and how it applies in different organisations.

International recognition

Massey Business School is ranked in the top 2% of business schools globally. Massey’s communication programmes are only the seventh outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This prestigious accreditation recognises Massey's "good connections with industry, its commitment to constant improvement, its strong leadership, and large research output".

Accreditation means your degree is internationally recognized, making it easier to arrange a student exchange and find employment overseas.

Varied career path

The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.

Become a critical thinker

Massey University takes pride on its graduates’ skills in critical thinking. The insights you develop with us open up new avenues to identifying target consumers and to measuring the effectiveness of your marketing campaigns. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines.

We’ll teach you about powerful marketing communication tools like direct marketing, sales promotion, advertising, personal selling, publicity, and public relations, along with social marketing.

Learn from the best

You’ll learn about cutting-edge practice in the industry. Many Massey teaching staff have substantial private-sector or consulting experience, helping to make Massey’s School of Communication, Journalism and Marketing one of Australasia’s leading marketing schools.

Careers

Marketing communication roles are varied and creative, and your qualification will open the door to many different career paths.

Marketing communication roles feature in numerous companies in government, the community, and the private sector.

You can specialise in a particular element or go into a more general role. You may begin working on elements of marketing under direction from your manager. As you progress you may advise managers and leaders on marketing communication strategy and in time, lead the marketing communication team.

Tertiary-level teaching also features growing opportunities. You’ll be able to utilise the reputation of Massey’s Bachelor of Communication marketing major. Previous staff and graduates from Massey’s marketing group have gone on to be Professors or Heads at eight leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand.

Major requirements: A major consists of 120 credits in Marketing Communication.

Entry criteria

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance.

Those who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme. An NZQA transcript as formal evidence of the NZDipBus results is required before credit will be assessed and only papers with a minimum grade of B will be assessed for credit. The English language requirements can be met by: A minimum IELTS 5.5 (or equivalent) used to gain entry to the NZDipBus or, a recent IELTS 6.0 with no band score less than 5.5.

English Language Requirements:

• IELTS score of 6.0 (no band less than 5.5)
• TOEFL iBT score of 80 overall (min 19 in Writing)
• PTE Academic score of 50 Overall (min 42 in communicative skills)
• Cambridge English score of 170