Course details

Summary

Take a better look

The Master of Management will increase your business knowledge to help move your career in a new direction. Gain a new, in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s.

What is it Like?

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.

This masters requires you to have an undergraduate degree, but this does not have to be in a business subject.

Join the leaders in marketing education

Our marketing major is taught by world-class lecturers, such as professor Harald Van Heerde, who is ranked #1 in Australasia and #11 in the world - as good as professors from Harvard, Yale, Stanford and Columbia Universities.

You will be joining the longest standing marketing school in the country and be taught by internationally-ranked professors.

Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.

Develop appropriate management work styles

Management involves both being able to work independently and making management decisions, but also being able to work with and direct teams of people. Those people could be within your organisation, or external clients and stakeholders. The Master of Management study programme works with you to help develop these skills as well as specialist business capability in your endorsement of choice.

Rigorous study

The Master of Management is a rigorous programme, where students are expected to achieve at a high level. This is reflected in the quality of our graduates, and contributes to the reputation of the qualification.

Careers

Stand out from the rest

A master's helps you stand out in the employment market. But postgraduate qualifications are becoming more common - a Public Relations Institute of New Zealand study showed that over 40% of PR practitioners now have a postgraduate degree. Now is the time to undertake this qualification!

Sought after by employers

International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.

Master of Management (Marketing) structure

Part 1

120 credits consisting of:
Subject courses (at least 90 credits from):
156.700 Essentials of Marketing
156.742 Advanced Consumer Behaviour
156.743 Advanced Marketing Planning and Strategy
156.744 Advanced Marketing Research and Analysis
156.755 Advanced Social Media and Mobile Marketing
156.758 Advanced Social Marketing

Elective courses (up to 30 credits):
152.731 Innovation and New Ventures
219.704 Advanced Cross-Cultural Communication

Part 2

156.894 Professional Practice (60 credits)

For progression from Part One to Part Two, candidates must have achieved a minimum B- grade average over the Part One courses.

The course of study for students who have already completed a Postgraduate Diploma or Honours will be 60 credits from Part 1 & 60 credits from Part 2.

Entry criteria

Applicants for the MMgt will have:

• been awarded or qualified for a relevant Bachelor’s degree or equivalent qualification, having achieved a grade average of at least B- in the highest level courses; or
• been awarded or qualified for a Postgraduate Diploma in Business and Administration with a B- grade average, or equivalent.

English language requirements:

• IELTS score of 6.5 (no band less than 6.0)
• TOEFL iBT score of 90 overall (min 20 in Writing)
• PTE Academic score of 58 Overall (min 50 in communicative skills)
• Cambridge English score of 180