Course details

Summary

Pursue a flexible business degree and gain strong communication, teamwork and problem-solving skills. A wide range of conjoint options are available.

Programme overview

You will complete a set of core courses. These include an exciting two course sequence in Business and Enterprise. These will introduce the types of choices facing entrepreneurs and managers and help you develop your academic and professional skills.

Your first year core programme will provide a strong base from which to launch into your chosen major or majors. A double major will enable you to gain greater breadth and increase your career options by combining two sets of courses at advanced level.

Why study Marketing?

Learn how to research and satisfy customer needs through product and service development, planning, placement, pricing, advertising, promotion and distribution. Understand how to develop and manage ongoing relationships with customers, competitors, partners, suppliers and other key stakeholders.

What you will learn

A double major combines two specialist fields of study. It enhances your career prospects. Popular combinations with Marketing include:

• Management
• International Business
• Operations and Supply Chain Management
• Information Systems
• Information Management
• Commercial Law
• Innovation and Entrepreneurship

What are the career paths?

Possible roles include sales representative, brand manager, marketing manager, sales executive, market researcher, advertising executive, marketing consultant or social media manager across a wide range of organizations, depending on your focus and level of experience.

Programme structure

The BCom offers Marketing as a single major or as a double major alongside one of the other majors offered within the BCom. You can also study the Bachelor of Commerce in Marketing as part of a conjoint degree programme where you study for two degrees at once.

A BCom with a single major is a three-year degree programme. You will be required to complete a minimum of 24 courses (360 points). A set of seven compulsory core courses (105 points) in your first year of study will become the building blocks for your degree. With careful planning you can complete a double major.

Further study options

• Bachelor of Commerce (Honours)
• Master of Commerce
• Doctor of Philosophy

Entry criteria

Secondary school qualifications

You need to have one of the following:

• International Baccalaureate Diploma with a minimum total score of 24.
• General Certificate of Education (GCE) Advanced Level. You must have completed a minimum of three A-Level subjects with at least a 'C' grade or higher. General Studies or similar general papers cannot be included.

GCE ‘A’ Level requirements apply to ‘A’ Level qualifications examined by bodies such as AQA, OCR, Edexcel, WJEC, CCEA, Pearson Education Limited and CIE taken outside of New Zealand.

English language requirements:

IELTS 6.0; TOEFL (iBT) 80; TOEFL (paper-based) 550; CAE or CPE 169; PTE 50; MELAB 80.