Course details

Summary

Build on your existing academic excellence with a postgraduate qualification that prepares you for specialist positions in the public and private sectors and can be a pathway to doctoral study.

Programme overview

An MCom allows you to develop an advanced level of knowledge and competencies with an intellectually rewarding postgraduate programme in your specialist field.

Marketing

Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution.

What are the career paths?

Possible roles include sales representative, brand manager, marketing manager, sales executive, market researcher, advertising executive, marketing consultant or social media manager across a wide range of organisations, depending on your focus and level of experience.

Requirements

The masters degree may be taken as a two-year programme (180 points) or as a one-year programme (120 point) following a year's postgraduate study.

Taught Masters

60 points: MKTG 701, 703, 704, 705

60 points from MKTG 702, 710, 717-719

60 points: MKTG 791 Dissertation

Programme structure

The MCom is a 120 or 180-point specialist masters degree that builds on a first degree in the same discipline.

The MCom (180 point) is a 12 or 15-month taught specialist masters comprising coursework and a short dissertation. If you have a first degree you can pursue an advanced specialized qualification in the same discipline.

If you have completed a BCom (Hons) or equivalent, you may be eligible to undertake a 120-point MCom degree by research comprising a supervised thesis.

Further study options

Doctor of Philosophy

Master of Commerce other subjects: Accounting; Commercial Law; Economics; Finance; Global Management and Innovation; Information Systems; Operations and Supply Chain Management.

Entry criteria

Taught 180 points: You must have completed an undergraduate degree in the same field as your intended specialisation at a recognised university (or similar institution). You will need a GPE of 5.0. Specialisations in accounting and finance require a higher GPE.

Research 120 points: You must have completed one year of postgraduate study, following an undergraduate degree, at a recognised university (or similar institution). Your study must have been in the same field as your intended specialisation and you will need a GPE of 5.0. Specializations in accounting and finance require a higher GPE.

English language requirements: IELTS 6.5; TOEFL (iBT) 90; TOEFL (paper-based) 575; CAE or CPE 176; PTE 58; MELAB 85.