Course details

Summary

The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.

Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.

Programme Requirements

Papers

Three compulsory papers (20 points each):

• MART 460 Research Methods
• MART 461 Marketing Theory
• MART 462 Advanced Marketing Analysis

Four of the following elective papers, including at least two MART papers (20 points each):

• BSNS 401 The Environment of Business and Economics
• ENTR 411 Introduction to Entrepreneurship
• ENTR 415 New Venture Strategy
• MANT 454 Global Management
• MART 448 Advanced Business Analytics
• MART 463 Food Marketing
• MART 464 Consumer Behaviour
• MART 465 Retailing
• MART 466 Digital Marketing
• MART 467 Tourism Marketing
• MART 468 Branding
• MART 469 Advertising Planning and Concept Development
• MART 470 Special Topic in Marketing
• a suitable alternative as approved by the Head of the Department of Marketing

Plus one of the following project papers (40 points each):

• MART 501 Applied Project
• MART 580 Research Project

Entry criteria

Every applicant must either

• be a graduate and normally have achieved an average grade of B+ at 300-level, or
• have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).

No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.

English Language Requirements: IELTS - Score of 6.5 in the academic module (with no individual band below 6.0); Internet-based TOEFL Score of 95 with a minimum writing score of 22.; Paper-based TOEFL (Test of English as a Foreign Language) score of 587 (TWE 4.5); Cambridge Certificate of Proficiency in English (CPE) – Overall score of 176 (with no individual band below 169); Cambridge Certificate in Advanced English (CAE) – Overall score of 176 (with no individual band below 169); APIEL Advanced Placement International English Language Examination - Grade 4 or higher; Pearson Test of English (PTE) Academic - Overall score of 64 with no communicative skills score below 57; University of Otago Foundation Studies Ltd: Completion of 'English for Postgraduate Academic Purposes' with a grade of C or higher.