奥塔哥大学/University of Otago
- 课程名称:
Postgraduate Diploma in Commerce (PGDipCom) in Marketing Management
- 课程级别:研究生文凭/Postgraduate(8级)
- 课程代码:
- 学费:$28,152 NZD Per Year
- 学分:
- 开学时间:09-July-2018
- 申请截止:
- 授课校区:Dunedin Campus
- 课程信息:
Course details
Summary
The Postgraduate Diploma in Commerce (PGDipCom) is a two-semester paper-based programme designed for graduates seeking to build on their undergraduate degree and enhance their career prospects. Unlike the Bachelor of Commerce with Honours (BCom(Hons)) degree, it does not require students to write a dissertation. The PGDipCom may be awarded with distinction or credit.
Applicants must hold a Bachelor's degree appropriate for the subject of study proposed, and have achieved appropriate grades.
Every day we come into contact with marketing. Each time a purchase is made, or a service utilized, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television Programs you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.
Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organization or self-employment, marketing skills and knowledge are necessary.
Papers
120 points from approved 400-level MART papers, excluding MART 480
Entry criteria
Applicants shall either have been admitted to the degree of Bachelor of Commerce majoring in the subject or subjects of study proposed; or have been admitted with the status of one who is entitled to proceed to the diploma.
English Language Requirements: IELTS - Score of 6.5 in the academic module (with no individual band below 6.0); Internet-based TOEFL Score of 95 with a minimum writing score of 22.; Paper-based TOEFL (Test of English as a Foreign Language) score of 587 (TWE 4.5); Cambridge Certificate of Proficiency in English (CPE) – Overall score of 176 (with no individual band below 169); Cambridge Certificate in Advanced English (CAE) – Overall score of 176 (with no individual band below 169); APIEL Advanced Placement International English Language Examination - Grade 4 or higher; Pearson Test of English (PTE) Academic - Overall score of 64 with no communicative skills score below 57; University of Otago Foundation Studies Ltd: Completion of 'English for Postgraduate Academic Purposes' with a grade of C or higher.
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