Course details

Summary

Waikato's new three-year Bachelor of Business will prepare you to lead and manage a successful company or organisation in a wide range of industries. Or take the entrepreneurial route and create your own start-up business.

It will ensure you graduate with the relevant business knowledge and practical skills that today's employers are looking for.

All students will gain practical business experience in third year through a workplace internship or applied research project, where you'll have the opportunity to apply your new skills to a real-world organisation.

As a BBus student, you’ll gain valuable insights into why companies need to be agile and innovative to succeed in today's unpredictable global marketplace.

Marketing

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. It covers everything from strategic planning through to content, photography, video production, digital advertising, data analytics and event management.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, sports and event marketing, relationship marketing, professional selling, creativity and innovation, brand management, and international marketing.

Career opportunities

• Advertising account executive
• Marketing manager / director
• Brand manager
• Buyer / purchasing manager
• Content marketing writer
• Digital marketing specialist
• Events manager
• Marketing information analyst
• Market researcher

2nd Major subjects

This degree also offers the flexibility to take a 2nd major in any of the other 8 major subjects listed below, or almost any other undergraduate subject offered at the University of Waikato.

If you choose to do a double major for your degree, you will need to complete eight papers (120 points) in each of those subjects.

If you prefer to focus on a single major, you will need to complete nine papers (135 points) in that subject.

• Accounting
• Digital Business
• Economics
• Finance
• Human Resource Management
• Public Relations
• Strategic Management
• Tourism and Hospitality Management

Entry criteria

You're eligible to apply for the Bachelor of Business if you have University Entrance, or its equivalent. All other applications will be considered on a case-by-case basis.

University Entrance means: From 2015 - (i) NCEA Level 3, (ii) a minimum of 14 credits at Level 3 or higher on the National Qualifications Framework, in each of three approved subjects, and (iii) the numeracy requirements of a minimum of 10 credits at Level 1 or higher on the National Qualifications Framework, made up of achievement standards and/or unit standards specified by NZQA, and (iv) the literacy requirement of a minimum of 10 credits at Level 2 or higher on the National Qualifications Framework, made up of: (a) 5 credits in reading , and (b) 5 credits in writing from a list specified by NZQA.

English language requirements:

IELTS (Academic) - 6.0 overall (no band less than 6.0); iBT (internet based) TOEFL - 79-80 with a score of 20 in writing; Pearson PTE Academic - 57 with no less than 57 for each communicative skill; Waikato Pathways - Successful completion of Level 7 with a B grade average in the Certificate of Attainment in Academic English (CAAE) program.