Course details

Summary

The degree of Doctor of Philosophy is awarded by the University for research carried out under the supervision of at least two staff members. A PhD can also be presented as a PhD with Publication or a PhD with a Creative Practice Component. The research, which must be the candidate's own work, is written up as a thesis, and may include papers published or intended to be published. The thesis is required to present the case for the research, outline the research undertaken and the findings and conclusions of that research. There is no course work for this degree.

Marketing can open the doors to a huge range of exciting careers - from advertising and brand management, through to strategic marketing and business development. More than just selling or advertising, marketing is key to the existence and success of any organisation. Both commercial and not-for-profit organisations exist to satisfy customer needs. Ultimately, it is marketing that decides what products and services the organisation will offer, to which customers, in what way. Learn about target markets and brands, what drives customer behaviour, how to conduct market research, and creating effective marketing strategies. Develop you skills in designing successful marketing campaigns, all with the aim of acquiring and satisfying customers.

Career opportunities

• Advertising account executive
• Buyer/Purchasing manager
• Market researcher
• Marketing manager
• Retail store manager
• Sales manager

Potential employers

• Advertising agencies
• Large domestic and international companies
• Market research firms
• Not-for-profit organisations
• Retail, service and manufacturing companies
• Start-up companies

Entry criteria

A bachelors with honours or masters degree with a research component of at least 30 points and have achieved at least Second Class Honours (First Division) or Distinction.

English Language Requirements

an IELTS Overall score of at least 6.5 overall (including at least 6.0 or better in the Writing band), or an iBT (Internet Based TOEFL) score of 90 with a Writing score of 22, or a B grade or better at Level 8 in the Certificate of Attainment in Academic English, or an overall score of C (with at least a C in the Writing band) in the Foundation Certificate in English for Academic Purposes, or a PTE Academic overall score of 65 with no less than 58 for each communicative skill.