Course details

Summary

If you're looking to accelerate your professional career by gaining expertise in an area of business you're passionate about, or want to prepare for a PhD or research career, this degree is designed for you.

The Master of Management Studies (MMS) degree will bring you closer to the frontiers of knowledge in your specialist field, and prepare you for leadership roles that require a high level of critical thinking and information analysis.

This degree normally includes both taught and research papers, but can also be taken as a full research degree.

Marketing

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. It covers everything from strategic planning through to content, photography, video production, digital advertising, data analytics and event management.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, sports and event marketing, relationship marketing, professional selling, creativity and innovation, brand management, and international marketing. Learn more about Marketing by visiting the department's website.

At Waikato, you’ll have plenty of opportunities to make new friends with a similar interests. You’ll could get involved with the Marketing Division of Waikato Management School Students' Association (WMSSA) which is a student-led club that is very active in organising events, such as inviting professional guest speakers to come and talk to students on campus.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

• Advertising account executive
• Marketing manager / director
• Brand manager
• Buyer / purchasing manager
• Content marketing writer
• Digital marketing specialist
• Events manager
• Marketing information analyst
• Market researcher

Entry criteria

You can apply for the MMS if you have:

• Completed a bachelor's degree from Waikato Management School, or its equivalent, or;
• Completed an honours degree or postgraduate diploma in a relevant subject area (at least 120 points), and;
• Achieved at least a B grade average in the subject you intend to take for this qualification.

English language requirements:

• an IELTS overall score of at least 6.5, including at least 6.0 in the Writing band, or
• an iBT (Internet-based TOEFL) score of at least 90, with a Writing score of at least 22, or
• a B grade or better at Level 8 in the Certificate of Attainment in Academic English, or
• an overall score of C (with at least a C in the Writing band) in the Foundation Certificate in English for Academic Purposes, or
• a PTE Academic overall score of at least 65, with no less than 58 for each communicative skill.