Course details

Summary

The Master of Philosophy is a one year research-based degree in which candidates undertake a programme of supervised research which critically investigates a topic of substance and significance. It is a research degree designed to recognise an original contribution to knowledge and the comments on the originality and significance of the PhD thesis apply here e thesis submitted for the degree demonstrates expertise in the methods of research; displays intellectual independence and makes a substantial original contribution to the subject area. This degree does not include a conditional enrolment period.

Marketing can open the doors to a huge range of exciting careers - from advertising and brand management, through to strategic marketing and business development. More than just selling or advertising, marketing is key to the existence and success of any organisation. Both commercial and not-for-profit organisations exist to satisfy customer needs. Ultimately, it is marketing that decides what products and services the organisation will offer, to which customers, in what way. Learn about target markets and brands, what drives customer behaviour, how to conduct market research, and creating effective marketing strategies. Develop you skills in designing successful marketing campaigns, all with the aim of acquiring and satisfying customers.

Career opportunities

• Advertising account executive
• Buyer/Purchasing manager
• Market researcher
• Marketing manager
• Retail store manager
• Sales manager

Potential employers

• Advertising agencies
• Large domestic and international companies
• Market research firms
• Not-for-profit organisations
• Retail, service and manufacturing companies
• Start-up companies

Entry criteria

A bachelors with honours or masters degree with at least Second Class Honours (First Division) or Distinction is required.

English language requirements:

IELTS - 6.5 overall (no less than 6.0 in writing); iBT (internet based TOFEL) - 90 with a score of 22 in writing; Pearson PTE Academic- 65 with English language requirements no less than 58 for each communicative skill; From Waikato Pathways College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in Academic (CAAE) programme.