Course details

Summary

Postgraduate certificates provide the opportunity for continuing professional development in the same area as an original degree. A postgraduate diploma can often lead to a master's degree.

Postgraduate certificates are available to graduates who wish to build on an earlier degree, and who have appropriate practical, professional or scholarly experience. Some are available only on a part time basis. Waikato University offers specialist postgraduate certificates as well as postgraduate certificates.

Marketing

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. It covers everything from strategic planning through to content, photography, video production, digital advertising, data analytics and event management.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, sports and event marketing, relationship marketing, professional selling, creativity and innovation, brand management, and international marketing.

At Waikato, you’ll have plenty of opportunities to make new friends with a similar interests. You’ll could get involved with the Marketing Division of Waikato Management School Students' Association (WMSSA) which is a student-led club that is very active in organising events, such as inviting professional guest speakers to come and talk to students on campus.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

• Advertising account executive
• Marketing manager / director
• Brand manager
• Buyer / purchasing manager
• Content marketing writer
• Digital marketing specialist
• Events manager
• Marketing information analyst
• Market researcher

Entry criteria

A recognized bachelor’s degree with a B/B+ grade average. You must also have a major in the relevant subject area with a B/B+ grade average.

English language requirements:

IELTS - 6.5 overall (no less than 6.0 in writing); iBT (internet based TOFEL) - 90 with a score of 22 in writing; Pearson PTE Academic- 65 with English language requirements no less than 58 for each communicative skill; From Waikato Pathways College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in Academic (CAAE) programme.