Course details

Summary

This programme is suitable for students with an undergraduate qualification who would like to increase their knowledge of a particular area of management and wish to take a slightly shorter programme than a master’s degree.

Marketing can open the doors to a huge range of exciting careers - from advertising and brand management, through to strategic marketing and business development. More than just selling or advertising, marketing is key to the existence and success of any organisation. Both commercial and not-for-profit organisations exist to satisfy customer needs. Ultimately, it is marketing that decides what products and services the organisation will offer, to which customers, in what way. Learn about target markets and brands, what drives customer behaviour, how to conduct market research, and creating effective marketing strategies. Develop you skills in designing successful marketing campaigns, all with the aim of acquiring and satisfying customers.

Career opportunities

• Advertising account executive
• Buyer/Purchasing manager
• Market researcher
• Marketing manager
• Retail store manager
• Sales manager

Potential employers

• Advertising agencies
• Large domestic and international companies
• Market research firms
• Not-for-profit organisations
• Retail, service and manufacturing companies
• Start-up companies

Entry criteria

A recognized bachelor’s degree with a B/B+ grade average. You must also have a major in the relevant subject area with a B/B+ grade average.

English language requirements:

IELTS - 6.5 overall (no less than 6.0 in writing); iBT (internet based TOFEL) - 90 with a score of 22 in writing; Pearson PTE Academic- 65 with English language requirements no less than 58 for each communicative skill; From Waikato Pathways College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in Academic (CAAE) programme.