Course details

Summary

The degree has a specific focus on value chains. Value chains connect the world, and so do our graduates. Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Marketing major provides graduates with the analytical skills and balanced judgement to make sound marketing decisions building on the knowledge gained from both their marketing and BCom courses. Students work on an actual marketing research project in their third year of study, giving graduates practical skills to add to their CV and valuable experience to take into their new careers.

Programme structure:

• Pass at least 360 credits (24 courses)
• Pass all compulsory courses
• Include no more than 165 credits (11 courses) at 100 level
• Pass at least 75 credits (5 courses) at 300 level
• Meet the requirements of at least one of the named Bachelor of Commerce majors.

Career outcomes:

Marketing is one of the most popular graduate careers, making entry extremely competitive, but there are many routes you can take with your career. In addition to specialist marketing, advertising and PR agencies, marketing is a core element of all organisations and therefore opportunities exist across all industry sectors - private, public and not-for-profit. Typical roles include market researcher, marketing assistant/co-ordinator, advertising/sales account executive, advertising copywriter, event organiser, public relations officer, media buyer, media planner.

Entry criteria

Applicants must have University Entrance through NCEA, or an approved equivalent qualification. They should also have obtained an overall CAE or FCE score of 169, with no individual component less than 162; PTE of 50 overall score - with no communicative skill less than 42; Lincoln University English Language of LU EL 65%; NZCEL of Level 4 (Academic Endorsement).