奥克兰大学/University of Auckland

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Course details

Summary

Gain sophisticated analytical skills and be better equipped for your career in business with a one-year postgraduate qualification for high-achieving BCom graduates.

Programme overview

If you have achieved consistently high grades in your Bachelor of Commerce degree (or equivalent) you could be eligible for the honours programme. It will provide you with an additional 120 points of postgraduate research-based study to develop your analytical skills and critical thinking.

You will complete a set of advanced courses in the discipline and a short supervised dissertation or project that will demonstrate your independent research skills. Your honours programme structure and courses will depend on the specialization selected.

Why study Marketing?

Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution.

What are the career paths?

Possible roles include sales representative, brand manager, marketing manager, sales executive, market researcher, advertising executive, marketing consultant or social media manager across a wide range of organizations, depending on your focus and level of experience.

Where could this programme take you?

Global organizations, local businesses and leading universities recognize the relevance of our postgraduate curriculum, making our graduates sought after.

Further study options

Master of Commerce
Doctor of Philosophy

Other Bachelor of Commerce (Honours) Subjects:

Accounting, Commercial Law; Economics; Finance; Global Management & Innovation; Information Systems; Marketing; Operations and Supply Chain Management.

Programme structure

The honours programme comprises 120 points, i.e 90 points of coursework plus a 30-point dissertation. It is possible to include up to 30 points of elective courses from a relevant field.

Requirements