Course details

Summary

Develop the advanced skills and knowledge required to pursue a global career in marketing and related fields with this 18-month coursework masters degree programme.

Programme overview

If you have an undergraduate degree in a non-business discipline or a business degree in an unrelated field, this programme has been designed to kick-start your career in marketing. Develop advanced skills and knowledge in business and marketing as well as a strong platform of professional skills. You will graduate with an appreciation of current international trends in practically-focused marketing topics, enhancing your competitiveness.

Programme structure

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised marketing courses that focus on contemporary marketing practice, market analysis, marketing communications, digital marketing and strategy.

You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.

Where could this programme take you?

You will be equipped with the skills and knowledge required to launch a career in the marketing and communications industry.

Jobs related to this programme

• Brand manager
• Communications adviser
• Corporate consultant
• Market analyst
• Marketing coordinator or advisor
• Public relations officer

Entry criteria

You must have completed an undergraduate degree in business or a non-business degree in a relevant discipline such as arts, engineering, technology, or science. Your study must be from a recognised university (or similar institution), and you will need a GPE of 5.0 in the most advanced courses taken.

English language requirements:
IELTS 6.5; TOEFL (iBT) 90; TOEFL (paper-based) 575; CAE or CPE 176; PTE 58; MELAB 85.